A Vail Valley vacation wouldn’t be as special without an eye care concierge. Eye Pieces of Vail brings a level of elite vision into focus in each of their stores, offering exams, quality prescription options and exclusive sunglasses.

“Basically, we are a custom optical shop,” explains Eye Pieces manager and buyer, Erin Beresniewicz. “We customize a lot of the pieces we carry. Anyone can just pick something out, but we put a little twist on it.”

The Eye Pieces buying team travels all over the world to find new and unique pieces amidst all of the brands they carry, which currently include Mykita, Linda Farrow, Rolf, Oliver Peoples and Maui Jim, to name a few.

Operations manager, Scott Poupore , says the modern optical industry is full of variety, and Eye Pieces taps into every angle.

“It used to be that a customer would come in and say, ‘What’s new this year?’, and you would say, ‘Plastic or metal, or square or round,’ and nowadays everything is in,” says Poupore. “People pull off chunky plastics, or they want a wire frame that is smaller. Everything works, everything is in — all the manufacturers are doing all kinds of textures and shapes.”

SHOP AROUND

There are six Eye Pieces locations in the Vail Valley, each with a distinct style.

The Vail Village store, located on Meadow Drive, is known for it’s “ultimate luxury,” Poupore explains.

“Every one of our cabinets if filled with luxury,” he adds. “While most optical shops are pretty medical, or they tend to lean toward one pair for every day, we tend to be a little more out-of-the-box thinkers — to cater to needs for every aspect of your life.”

This recently renovated Flagship store is where you’ll find a pair of $18,000 sunglasses, if you’re looking.

The Bridge Street location is known for its great mix of sport and fashion pieces, catching your goggle needs on your way to start your ski day. This store sustains a slightly lower price point, and also carries some more “hipster” styles.

In Lionshead, you’ll find a boutique-inspired store, with unique pieces and high-end eyewear. Head to Beaver Creek for a quaint version of the central Vail store, with a mixture of everything for a strong variety.

Down valley in Edwards, the Riverwalk and Edwards Corner stores cater to locals, offering a wide range of selection and price points.

CUSTOMER DRIVEN

Eye Pieces has an eye for upcoming trends, featuring pieces that are truly fashion forward.

“Our product doesn’t get stale,” Beresniewicz says. “It’s not the same old stuff that you see everywhere, because we strive to always freshen our products and pick up new brands.”

Loyal customers come back year after year, and Beresniewicz even stays in touch with them throughout the year.

“When we go out and buy, we remember our clients,” she says. “We remember what they asked for, and what they were looking for that we didn’t have.”

As Eye Pieces clients continuously stop in Vail amidst international travels, these memorable eyewear stores never fall far from sight.

 

“I hear it all the time from people who shop all over the world,” Poupore shares, “that Eye Pieces of Vail has the best selection they have ever seen.”

 

Kim Fuller is a freelance writer based in the Vail Valley.