SNOWMASS VILLAGE, Colo. — January, 2019:

A new optical boutique will be opening in the new Snowmass Base Village just in time for ski season 2019-2020. Eye Pieces of Snowmass will be located on the plaza level of One Snowmass offering a collection of the finest designer and sports eyewear.

Eye Pieces, a Colorado-based company, brings with it over 35 years of optical experience to the Base Village. Founded in the mountains of Colorado in 1984, by an avid skier and second generation optician, Eye Pieces is thrilled to be adding a location in the great community of Snowmass. This will be the sixth location for the company. From designer frames and prescription lenses to high-performance sports frames, goggles and ski helmets, Eye Pieces curates a one-of-a-kind collection of eyewear.

“We’re excited to announce that a retailer of the quality of Eye Pieces will be coming to the Base Village, said Andy Gunion, Managing Partner for Snowmass, East West Partners. “They have an eye for upcoming trends that are both fashion-forward and technically advanced.”

Eye Pieces is famous for their Goggle Bar, outfitting athletes from the neck up for their day on the slopes. Years ago, they teamed up with Smith Sports Optics and developed a prescription goggle, to address the challenges people face with obtaining clear, sharp vision while on the mountain. Their opticians are experts in integrating the best gear in the snow sports industry with audio accessories and turbofan technology to ensure visibility throughout the day. 

In its existing communities, generations of loyal customers return year after year for their unmatched service and world-class selection. Eye Pieces’ team of opticians prides themselves in forming lasting relationships with customers and is looking forward to doing the same in Snowmass Base Village for many years to come.